Imisi: How the BBNaija Season 10 Winner Built Her Public Profile

Opeyemi “Imisi” Ayanwale is a Nigerian fashion designer, actress and reality-TV personality who won Big Brother Naija Season 10 in October 2025. Her victory gave her a national audience, but fashion and creative work were already part of her identity before she entered the house.

Who Is Imisi?

Imisi became one of the most recognisable contestants of Big Brother Naija’s tenth season. After ten weeks of competition, she was crowned the winner on October 5, 2025. Channels Television reported that she received the ₦150 million grand prize, while Africa Magic confirmed her victory and described her as the season’s champion. citeturn1search4turn1search5

Her win was significant because she emerged from a season with 29 housemates and a large final group, making her one of the year’s biggest new Nigerian entertainment personalities.

Early Career in Fashion

Before reality television, Imisi was associated with fashion design. That creative background gave her a professional identity outside the BBNaija house and helped shape the style-conscious public image that viewers came to recognise.

Her work reflects the increasingly blurred line between fashion, entertainment and digital media in Nigeria. A fashion professional can now build an audience through television and social platforms just as an entertainer can use fashion to develop a commercial identity.

Big Brother Naija Season 10

Imisi entered the tenth season as one of the housemates competing for the show’s grand prize. During the competition, her personality and relationships with other housemates generated sustained audience interest.

She eventually reached the final and won the public vote. Africa Magic’s official season coverage records the October 5 finale, while Channels Television reported that Deloitte verified the voting result. citeturn1search4turn1search5

The Prize and What Came Next

Imisi’s victory came with a ₦150 million prize package. Africa Magic’s season information says the package included ₦80 million in cash and an Innoson SUV, alongside the wider sponsor prizes that made up the announced grand prize. citeturn1search14

The financial prize is only one part of the opportunity. Winning BBNaija also creates access to media appearances, endorsements, collaborations and a much larger social-media audience. For Imisi, that expanded platform can support both her fashion interests and entertainment career.

Education and Family

Online biography sites publish different accounts of Imisi’s education and detailed family background. Those details are not consistently documented in the strongest public sources, so this profile does not invent the names of parents or unsupported academic qualifications.

Protecting that distinction is important: being a public figure does not make every detail about a person’s family automatically public or verified.

Personal Life

Imisi’s BBNaija appearance placed many aspects of her personality in public view, but that does not mean every relationship rumour is established fact. Claims about a husband, fiancé or private family circumstances should be treated cautiously unless she or a reliable source confirms them.

Net Worth

There is no reliable public financial statement establishing Imisi’s personal net worth after her BBNaija victory. The ₦150 million prize package is a documented event; it should not automatically be converted into a claim about her total personal wealth.

Her future income may come from fashion, entertainment appearances, endorsements, brand partnerships and other commercial opportunities, but those earnings are private unless disclosed.

Why Imisi’s Win Matters

Imisi’s story shows how reality television can accelerate an existing creative career. She entered the programme with an interest in fashion and left it with one of the largest entertainment platforms available to a Nigerian creator.

The more interesting question now is not simply how much money she won, but what she does with the audience and opportunities that followed the victory.

Sources and Verification

• Africa Magic — official Big Brother Naija Season 10 coverage and winner announcement.
• Channels Television — reporting on Imisi’s victory and the ₦150 million prize.

Last reviewed: August 2026.